Cookie Policy

Learn about how we use cookies and similar technologies on our website.

Last updated: November 15, 2025

This Cookie Policy explains how Dorset Heat Pump Installer ("we", "us", or "our") uses cookies and similar technologies on our website dorsetheatpumpinstaller.co.uk (the "Website").

By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use our Website.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies set by the website owner are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, analytics).

2. Why We Use Cookies

We use cookies for several reasons:

  • Essential Operations: Some cookies are essential for the operation of our Website
  • Performance and Analytics: To understand how visitors use our Website and improve its performance
  • Functionality: To remember your preferences and settings
  • Advertising: To deliver relevant advertisements and measure their effectiveness
  • Security: To protect the Website and detect fraudulent activity

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable basic functions like page navigation and access to secure areas of the Website. The Website cannot function properly without these cookies.

Purpose:

  • Session management
  • Security and authentication
  • Load balancing

These cookies cannot be disabled as they are essential for the Website to work.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve the Website's performance and user experience.

We use:

  • Google Analytics: To analyze Website traffic and user behavior
  • Performance monitoring: To track page load times and technical issues

Information collected:

  • Pages visited and time spent on each page
  • How you arrived at the Website
  • What you clicked on during your visit
  • Device and browser information
  • Geographic location (country/city level)

3.3 Functionality Cookies

These cookies allow the Website to remember choices you make (such as your user preferences) and provide enhanced, more personalized features.

Purpose:

  • Remember your cookie preferences
  • Remember form data you've entered
  • Provide enhanced functionality

3.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

We use:

  • Google Ads: To show relevant advertisements and track conversions
  • Remarketing: To show ads to visitors who have previously visited our Website

Purpose:

  • Display relevant advertisements
  • Track advertising campaign performance
  • Limit ad frequency
  • Measure conversion rates

4. Specific Cookies We Use

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsUsed to distinguish users2 years
_gidGoogle AnalyticsUsed to distinguish users24 hours
_gatGoogle AnalyticsUsed to throttle request rate1 minute
_gcl_auGoogle AdsUsed for conversion tracking90 days
IDEGoogle DoubleClickUsed for targeted advertising1 year
NIDGoogleUsed for targeted advertising and analytics6 months

5. Google Analytics

We use Google Analytics to help us understand how visitors use our Website. Google Analytics uses cookies to collect information about:

  • How you found our Website
  • The pages you visit and how long you stay on each page
  • What you click on while visiting our Website
  • Your browser type, device, and screen resolution
  • Your approximate geographic location

This information is aggregated and anonymized. Google Analytics does not collect personally identifiable information unless you explicitly provide it (e.g., through a form submission).

For more information on how Google uses data, visit:How Google uses data when you use our partners' sites or apps

6. Google Ads and Remarketing

We use Google Ads to advertise our services. Google Ads uses cookies to:

  • Show you relevant ads based on your interests
  • Track conversions (when visitors complete desired actions like requesting a survey)
  • Enable remarketing (showing ads to people who have previously visited our Website)
  • Prevent you from seeing the same ad too many times

You can opt out of personalized advertising by visiting:

7. Session vs. Persistent Cookies

Session Cookies

These cookies are temporary and are deleted when you close your browser. They help the Website remember what you did on the previous page, avoiding the need to re-enter information.

Persistent Cookies

These cookies remain on your device for a set period (specified in the cookie) or until you delete them. They help us recognize you when you return to our Website.

8. How to Manage Cookies

8.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Notify you when a cookie is set

Please note that if you disable or delete cookies, some features of our Website may not function properly.

8.2 Browser-Specific Instructions

For instructions on how to manage cookies in specific browsers, please visit:

8.3 Opt-Out Tools

You can also opt out of certain cookies using these tools:

9. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want your online activities tracked. Currently, there is no industry standard for recognizing Do Not Track signals, so our Website does not respond to Do Not Track signals at this time.

10. Mobile Devices

If you access our Website through a mobile device, you may be able to control cookies through your device settings. Please refer to your device manufacturer's instructions for more information.

You can also manage advertising preferences on mobile devices:

  • iOS: Settings → Privacy → Advertising → Limit Ad Tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

11. Other Tracking Technologies

In addition to cookies, we may use other technologies to collect information:

Web Beacons (Pixel Tags)

Small graphic images that track whether you have visited a particular page or opened an email. We use these to track the effectiveness of our marketing campaigns.

Local Storage

We may use local storage technologies (like HTML5) to store content and preferences locally on your device.

Server Logs

Our servers automatically record information when you visit our Website, including your IP address, browser type, referring/exit pages, and date/time stamps.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or for other operational, legal, or regulatory reasons.

We will post the updated Cookie Policy on this page with a new "Last updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

13. More Information About Cookies

For more information about cookies and how they work, you may find these resources helpful:

14. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

For more information about how we handle your data, please see: